So why cover this now? Well, from the extensive round of interviews Future has put out, it seems like not only is he the most clear-headed he's been in a long time, he's also showing a surprising amount of introspection. And more than ever I'm getting the impression that Future is hitting diminishing returns with every project he's pushed out - you can only take so much empty flexing, dead-eyed nihilism, and swamped out trap beats with Future's half-formed croon-rapping before you ask for something more, especially when they don't play to the pitch-black darkness and rage that gave Future his strongest cuts. Think about that for a second: Future has put out eight projects that have had charting presence on the Hot 100 in three years - even by Drake standards, that's the sort of flood of content that runs the very real risk of flooding the market, especially if they don't have moments that really stand out or feel distinctive, and how often has that really happened?Īnd I'm deadly serious about this, because you can burn out an audience by giving them too much material too quickly - flooding the market only can work if you can wring out enough hits or distinctive moments to stand out. In fact, I've skipped covering a lot of Future's albums and mixtapes since I reviewed Dirty Sprite 2 in 2015 - three albums and five mixtapes, as a matter of fact - mostly because I know that a significant chunk of them will wind up on Billboard BREAKDOWN, but the principle remains. So I skipped reviewing Future's twin album release in 2017.
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January 2023
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